About

Why we exist

Millions of people in the UK face financial decisions — retirement, mortgages, inheritances, first investments — without knowing how the advice system works, what it costs, or how to tell a qualified planner from a salesperson. Free, genuinely independent education about the system itself is surprisingly scarce: most sites covering this ground are paid by advisers for leads, or by providers for product placement.

FinancialAdvisor.co.uk takes the other path. We publish plain-English guides, free calculators with every assumption stated, and a toolkit that teaches you to find and verify an FCA-authorised adviser yourself — then we get out of the way.

What we are — and are not

We are: an independent publisher of general financial education for UK consumers.

We are not: a financial advice firm, an introducer, a lead generator, a comparison site, or a marketplace. We are not authorised or regulated by the Financial Conduct Authority, and nothing we publish is regulated financial advice or a personal recommendation. Dealings with this site carry no Financial Ombudsman or FSCS protection — those safety nets belong to the regulated advice we encourage you to seek for personal decisions.

The rules we never break

No personal recommendations. We explain how things work; we never say what you, personally, should buy, sell or transfer.
No product promotions. We don't name "best" funds, platforms, pensions, mortgages or insurers, and we don't carry promotions for specific regulated products.
No selling you. Your details are never sold or auctioned to advisers. If we ever introduce you to an advice firm, it will be one named, FCA-authorised partner, at your request, with our fee disclosed on the page.
No paid editorial. No firm can pay to be mentioned, ranked or recommended in our content — our guides don't feature firms or products, full stop.
Assumptions in the open. Every calculator states its method and limits on the page.
Corrections, fast. If we get something wrong, we fix it and say so.

Our editorial standards

Sourced: facts, thresholds and fee ranges come from official and primary sources — the FCA, GOV.UK, MoneyHelper and named industry research — and the key ones are cited on the page.
Dated: every guide carries a "last reviewed" date, and time-sensitive figures are re-checked against the source when reviewed.
Plain English: if a sentence needs jargon, we define it where it stands.
Incentive-aware: where the industry has an incentive that shapes what you're told elsewhere, we say so explicitly.

How the site is funded

Advertising, brand-level sponsorship and software licensing — explained in full, including what we refuse to take, on the how we make money page.

Contact

Questions, corrections, partnership enquiries: [email protected]. One thing we can't do, however nicely asked: answer personal financial questions. That's regulated advice, and the right person for it is an FCA-authorised adviser.